Infomercials And The Web
Infomercials have been slowly making it to the web one way or another. Before the internet, infomercials relied solely on phone and / or mail order. Since then, many infomercials put the mail order address in a secondary location to the web address. The web allows the advertiser to include more information about the product. This could be in the form of testimonials, additional video of product demonstrations, and even user-generated content. The web site also provides another sales channel, getting sales from search engines and affiliate marketing traffic.
The web has also allowed infomercial products to be rated, reviewed, commented, and talked about. Also, product feedback can be collected via the web to help improve the product, although it rarely makes it into any product enhancements. However, if the product doesn’t perform as promised, the web has also acted as a facilitator for users of the product sold via the infomercial to band together and complain, which can cause significant negative press and taper sales.
Because infomercials often show people having difficult times in normal situations, they are often the target of parody videos. The web has enabled user-generated infomercial parodies to spread very rapidly. In some instances the parody videos have been viewed by millions of people. While not authorized by the producer, parody videos can act as a way to virally expand product awareness, albeit in the wrong context and message.
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